I led the execution of integrated digital marketing campaigns—including web redesign, SEO, social media strategy, and email marketing—to increase online engagement and visibility. I helped shape and evolve the brand’s digital identity, growing its online community and strengthening its e-reputation across multiple platforms. Working cross-functionally with designers and developers, I ensured a cohesive user experience and brand-aligned visual design across all digital channels. Additionally, I directed and coordinated external digital agencies in the creation of wireframes, visual assets, and interactive prototypes to support key marketing and product initiatives.

Websites managed:
Dexon Software

The project included:
Layout Design
Design and implementation of new pages
User Experience Design
Message Architecture
Content Management

Tools:
Webflow
Programming language: HTML, CSS